International Hydrolytics Ltd.

Marketing

MARKETING PRIORITIES

MARKETING STRATEGIES

MARKETING REPRESENTATIVES

MARKETING TECHNIQUES

MARKETING SUPPORT FACILITIES

IHL's International Hydrolytic Institute (IHI) will be the focal point of almost exclusively marketing driven operations. Indeed, IHI's showcase facilities, state-of-the-art equipment, and a highly experienced professional staff will provide IHL with the following marketing support capabilities: dedicated in-house teams to support generic AHC sample preparation, U.S. government-funded programs, and geographic AHC product development functions; new employee, licensee, and sublicensee training; AHC technology transfer and management; AHC technology quality control and improvement; AHC product engineering; AHC prototype development, testing, and certification; AHC handbooks, brochures, and video/multimedia cassettes; and AHC patent disclosures or applications. In general, this in-depth level of comprehensive marketing support will not only attract (and retain) as-required additions to IHL's technical staff but also facilitate IHL's overall business, e.g., commercial enterprises with technology-oriented businesses, alliances with universities or industrial consortium groups, etc..

IHI Conference Center

The IHL conference center will eventually be equipped for on-site teleconferencing and videoconferencing to provide a complete range of special purpose marketing facilities. These facilities include: video production center; multimedia communications center; computer aided design center; computer-generated graphics, printing, and binding publications center; training and technology transfer center; market research center; automated language translation center; and expanded technical and market research libraries.

IHI Laboratories

When fully operational, the IHI will consist of 18 separate laboratories or shops for the primary purpose of supporting marketing and business development needs. These separate facilities, by function, include: chemistry laboratory; medical/biomedical laboratory; refractory products laboratory; waste products development laboratory; wood products laboratory; plastics laboratory; regrinds laboratory; minerals laboratory; marketing demonstration laboratory; generic samples preparation laboratory; slag laboratory; structural test laboratory; fire test laboratory; electrical test laboratory; spray booth; sample finishing shop; sample packaging and shipping shop; clean room; and a mobile AHC demonstration laboratory.

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