International Hydrolytics Ltd.

Marketing

MARKETING PRIORITIES

MARKETING STRATEGIES

Based on 15 years of research, development, and test marketing history, AHC technology is now ready for worldwide exploitation. Accordingly, IHL will give both precedence and priority to an aggressive and ambitious marketing thrust, and every available corporate resource will be dedicated to support this effort. For this purpose, IHL has identified three separate and distinct AHC technology marketing strategies in overlapping short-term, intermediate-term, and long-term periods. Each of these strategies is oriented toward selecting and following the shortest path to the greatest return on marketing dollars invested. However, IHL recognizes that strategy adjustment is necessarily a continuous process producing trade-offs between time and newly acquired knowledge or market intelligence, and, accordingly, appropriate modifications of these strategies are expected.

Short Term

In addition to follow-up with existing clientele, IHL will broaden the scope of AHC industrial classifications, and, within each new industry segment, marketing emphasis will focus on companies where AHC technology can have maximum impact. Subsequent aggressive thrusts into expanded domestic market places will provide the path of least resistance to finalized licenses by identifying targets of opportunity where AHC technology can either fulfill the greatest need or improve an existing product. In foreign countries, IHL's strategy for licensing AHC technology is identical with the domestic policy, except for the manner in which potential client leads are generated, e.g., through marketing representatives rather than by direct contact.

Intermediate Term

IHL will initiate a marketing effort directed toward the completion of unique, high-priority, AHC products, which qualify as near market-ready. In effect, IHL will offer these ground-floor opportunities to potential joint-venture partners through direct contact, and major financial investments in AHC product development, certification, production, and distribution will earn shared royalties in proportion to the amounts of additional funding needed to commercialize one or more of IHL's prototype products. As a result, some of the greatest profits in the commercial financing field await far-sighted entrepreneurial investors in the construction, fire retardant insulation and paints, electrical, waste management, and environmental remediation markets.

Long Term

Ultimately, IHL will initiate a campaign, which intimately combines the construction materials and waste management industries. Participants in this "Companies That Care" (CTC) program will join with IHL in a course of change that employs AHC technology to initiate worldwide clean up of wastes and revolutionize the way the world lives, e.g., converting indigenous natural or by-product wastes into affordable shelters for the people of developing nations. As a full-scale attack on the world's polluting wastes, this visionary program will not only be a source of both justifiable pride and profits for participating companies but also set a prime example of the concept "doing well by doing good". As currently envisioned, this program, possibly the first large-scale win-win-win scenario ever conceived, will provide the following direct benefits: consumers - industrial waste conversion into desirable and affordable building materials, elimination or containment of health- and life-threatening hazards, and reduced insurance rates; participating companies - deductible campaign costs, priceless public relations value, and enormous, albeit justifiable, profits; and IHL - assured long-term profitability and recognized leadership in the fields of public health, fire safety, and environmental restoration. Eventually, this on-going effort will be applauded and rewarded by financial and insurance communities who richly share in a favorable domino effect.

MARKETING REPRESENTATIVES

MARKETING TECHNIQUES

MARKETING SUPPORT FACILITIES

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