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International Hydrolytics Ltd.
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IMPLEMENTATION PLAN
Preliminary considerations indicate that, without proper management style,
advanced hydrolytic composite (AHC) technology’s most unique characteristic,
i.e., application to as many as 1500 different products, can become a real
problem in a large, broad scope, projects.
In addition, on an international scale, these observations are further
complicated by geographic differences, e.g., geology, languages, culture,
etc. Therefore, as prelude to
successful marketing of AHC technology “all over the world, all at once” IHL’s
Marketing Plan will be implemented under the well-known matrix style of
management. Relevant features of IHL’s
Implementation Plan are described in this brief overview:
MANAGEMENT FUNCTIONS
The principle objective of IHL
management will be to effectively recruit, retain, train, and support AHC marketing
and technical teams geographically located within the continents of North
America, Europe, Asia, and Australia.
In this regard, first year management activities will include:
Professional Staff - Key personnel, experienced in AHC technology, have
already been identified and are prepared to become IHL employees on short
notice (thereby helping to make possible accelerated program ramp-up and
significantly lower recruiting and training costs). In addition, the balance of IHL’s professional support staff,
i.e., marketing, administration, legal, financial, and technical, will be the
highest caliber that can be recruited and retained, as reflected by budgeted
salaries and benefits.
Facilities – IHL’s major facility, in
Albuquerque, New Mexico with associated furniture, fixtures and equipment, will
eventually project an image of elegance and permanence without
ostentation. Initially, however, IHL’s
Albuquerque operations will most likely rely on rental warehouse-type
facilities until permanent facilities can be located and rendered
functional. In addition, IHL facilities
will include offshore marketing offices, with non-colocated blending and
bagging operations, for Europe and the Pacific Rim.
Travel - Domestic and foreign travel, a
significant line item in IHL’s operating budget, will be geared to the scope
and pace of the planned marketing effort.
Maximum travel scheduled for the first year of IHL’s operations will not
only expedite early development of foreign market opportunities, but also minimize
the requirements for temporary facilities and equipment, as the International
Hydrolytic Institute emerges from the initial phases of leasehold improvements
and equipment acquisition.
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