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International Hydrolytics Ltd.
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Franchise Opportunities
IHL has developed the basic marketing strategy
needed to support large corporate franchises in the commercialization of AHC
technology. The next step toward
achieving IHL’s ultimate goal, i.e., perpetual large-scale recurring franchise
fees/royalty revenues will be to implement a dedicated, full-scale, marketing
effort directed toward every conceivable application of AHC technology. To this end, IHL’s marketing plan
dramatically accelerates previous marketing activities, is easily understood;
makes economic sense, generates well-founded excitement, and provides the
impetus for creative thinking.
Priorities
Although the amazing versatility of AHC worldwide
technology provides numerous directions for generating revenues, unless
specific priorities are clearly established, this versatility can be a handicap
rather than an advantage. Accordingly,
IHL has identified four distinct worldwide marketing categories, rank-ordered
according to reasonable and practical expectations, which form the basis for
accelerated marketing and sales activities.
These categories include:
low-cost AHC housing materials for developing countries, IHL abatement
and disposal (waste management); IHL environment remediation; and numerous
government-funded AHC programs.
Franchises
The
preferred vehicles for marketing AHC technology worldwide are negotiated,
royalty-bearing, franchises to exploit revolutionary lines of advanced,
affordable, and desirable AHC products.
The rationale for this preference includes: immediate revenues in the form of front-end franchise fees, and
the availability, as appropriate, of existing manufacturing or test facilities,
established product distribution networks, etc. in this regard, IHL’s
comprehensive yet flexible franchising format contains the following essential
provisions: scheduled amortization of
franchise fees; incremental funding of prototype development costs, if any;
built-in safeguards to minimize risk; declining royalty scale in proportion to
adjusted annual gross sales; long-term
product development and marketing support; and joint ownership if applicable of
new patents.
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